Uplift your Subscriber Engagement with Deepconnet
The major hurdle that most Internet Service Providers (ISPs) face is communicating a marketing message to their subscribers and getting bill payments done on time. Calls, messages and emails don’t yield much of interaction from the subscribers’ end. They ignore the messages, cancel the calls and drop the emails in the spam folder when it comes to ISPs. However, there is now a new option to get this issue sorted. It is DeepConnect! DeepConnect provides in-browser communicationservice where the subscriber using the internet service is shown a pop-up message when he/she browses a website. This comes in as an unforced means to push reminders and marketing messages to the subscribers.
This in-browser notification service comes at a time when mobile data operators are finding it difficult to push their marketing messages to their subscribers. More than marketing messages, it is personalised messages that they want to share with their subscribers. Based on the usage pattern of subscribers, they want to send customised messages to them. It is a well-known fact that customers tend to reply to messages that they could closely relate to. Since DeepConnect provides the means of achieving this through their in-browser messaging service, it cannot be overlooked by ISPs and mobile data operators.
Bill payments are a major concern for most data operators. Subscribers tend to forget the end date for bill payment. The funnier part is that they don’t pick calls from the ISP who just wants to communicate this information.
The in-browser messages can prove highly beneficial at such instances. A week prior to the bill payment, this pop-up message can be shown to the subscribers. This reduces the burden of getting reminded and reminding from the subscriber and service provider end. This comes in as a win-win situation for both the subscriber as well as the service provider.
Martin 