The average urban adult spends a great proportion of his or her daily hours on the internet. Traditionally internet usage was mostly through laptops and personal computers. Those days are long behind us and mobile phones have turned into the preferred gateways to the internet. This has resulted in an exponential increase in telecom customers and created one of the most attractive markets.
Zero Complaceny
Service providers virtually have no room for error. Customers can easily switch providers if they feel that they can avail off a better experience. Telecom companies can thus never let their guard down. Creative strategies are needed to ensure that your customer base widens. Enhancing engagement with customers is a right step in this direction and in-browser communication is the best tool for this.
Easy to draw attention
In-browser notifications can offer a better reach to the customers as opposed to emails or text messages. The latter are usually routed to spam folders or just ignored. In-browser messages are less intrusive and are almost guaranteed to be read by the end user. They can be placed like watermarks on multiple webpages to increase the chances of getting attention.
Real-time engagement
In-browser messages can be utilised to provide personalised real-time engagement for customers. This involves an efficient identification process as well. Customised in-browser communication should be employed to deal with different users. New users should be targeted with offers that would induce them to stay with the service provider. Users who cut down on data usage or exhaust their usage quotas should be targeted with attractive data plans. The response time for in-browser messages is critical here. Quicker response times bring in better results. Customers who avail of more services can be provided with reward points as well. Real-time engagement helps increase your brand’s standing among customers and in-browser notifications can be utilized extensively for this.
In-browser messaging guarantees maximum advertising potential with the least bit of intrusiveness. Real-time engagement enhances the customer experience and increases loyalty. A mix of real-time engagement and in-browser notifications can thus prove to be a great strategy for telecom service providers
Martin 