Why service innovation is key to a mobile operator’s success?

Mobile operators and Internet Service Providers are flooded in the market. Since the demand for internet connection is more and most operators provide a similar kind of plans, it is important to innovate the way services are provided. It is the ability to design and deploy customised services to targeted subscribers that will improve the loyalty and interactiveness of the subscribers. It is important to manage real-time engagement with subscribers at every touchpoint and this is what influences the life cycle management of the subscriber. This is where in-browser notification comes in really handy. DeepConnect’s in-browser communication service helps ISPs and mobile operators to handle their subscribers in a more effective way.

So, what exactly is this in-browser messaging? This service helps an ISP send a pop-up message when the subscriber is browsing the web using their internet connection. This serves as a less-intrusive way of sharing personalised messages to the subscribers. It keeps the subscribers informed about key information such as plan upgrades and bill reminders. As ISPs have all information related to the data consumption habits of their subscribers, they will be in a better situation to suggest the best internet plans for the subscribers. When personalised plans are offered, subscribers tend to stick on to the service provider for a longer time. They tend to develop a sense of loyalty with the service provider.

Getting bills received on time has become a major concern for most service providers. Calls, messages and emails trying to communicate information related to bills aren’t given any heed to. This is where in-browser messages bring in great value. They keep the subscriber informed about the bill payment date which in-turn helps service providers get the payment on time.

Do remember that contextual marketing and engagement are the two important factors that determine the longevity of the relationship between subscribers and their ISP. As in-browser communication service helps ISPs and data operators to do both in an effective and efficient manner, you should seriously consider checking it out.