Marketing makes sense to any kind of business only when it is done in the right way. Thorough research, well-made plans and properly-executed strategies will help you improve your revenue by building your customer base as well as engaging them. This holds true for data operators as well as mobile operators. So, what kind of plans and strategies can help mobile data operators to effectively engage their current subscribers as well as create a positive word of mouth for the customer base to expand? The answer could be DeepConnect’s in-browser messaging solution. So, when your subscriber is browsing the web using your internet connection, the mobile data operator can push messages in a less intrusive way and communicate the intended information. So, how does in-browser communication service add value along with contextual marketing? This is exactly what we are trying to tell you through this blog.
Contextual marketing helps data operators keep their subscribers informed and effectively engaged in the information that would mean the key to them. Since we are able to easily gather large piles of data about our users and then convert it into meaningful information, contextual marketing is what will help you engage your subscribers in the best of ways. You take information that would be really useful to them and send it to them in a manner that won’t disturb the browsing experience. Users generally consider calls, messages and emails as a nuisance or just simply ignore. This is where in-browser notification comes in as a saving grace.
You can push in bill reminder messages, customised internet plans and even information related to data left all through in-browser messages. By doing so, the user is in no way disturbed and at the same time, you have conveyed the right information at the right time in the right way. If you are looking for options to engage your existing subscriber base, then you seriously need to consider in-browser messaging.
Martin 