Real-time engagement is a powerful way of engaging your customers/subscribers. Do remember that the revenues of companies are increased when promotions and offers are personalised and relevant. This is what in-browser notification manages to achieve for mobile data operators and Internet Service Providers. Through in-browser communication, ISPs will be able to engage subscribers through personalised and targeted engagements. As a result of this, the brand perception is improved and churn is reduced.
Brand perception can do a lot of interesting things to subscribers. When a subscriber feels that the brand is meeting their specific needs, they tend to stick onto the brand for a longer time. They even turn out to be advocates for the brand. So, how does this actually happen through in-browser messages?
ISPs and mobile data operators will be able to send personalised messages to their subscribers when they are browsing the web using the internet connection of the service provider. So, for instead of making phone calls, sending mails or messages to push important information, they can use this in-browser notification service to communicate personally.
This comes in very handy to inform about bill payment dates, personalised plan upgrade options and other promotional offers. This kind of information broadcasting service comes in as a less intrusive way of communicating key information to the target segment. Different subscribers utilise the service in different ways. Common offer related messages aren’t going to mean anything to everyone. Targeted messages are sure to leave a significant impact in the minds of the subscribers.
A Subscriber’s happiness is improved with real-time predictive recommendations regarding the service. Moreover, conversion rates tend to be 10 times higher for targeted promotions and offers.
If you haven’t still started working on real-time engagement through in-browser communication service for your business, then it is high time you start thinking about it now!
Martin 