The ultimate goal of any business would be to drive revenue and grow market share by creating value for their customers/subscribers. In the case of mobile data operators, they are filled with intense competition from all parallels. The packages and pricing are more or less the same which makes it even more difficult to differentiate themselves from their competitors. However, there is one way where whey can showcase their difference and that would be – engagement and contextual marketing. If you are able to successfully engage and interact with your subscribers and they feel as if you are listening to them, then the relationship is set to stay stronger for a longer duration. In-browser communication is one such step in that direction.
Mobile operators have a thorough understanding of the data usage pattern of their subscribers. If they are able to create customized plans for their subscribers that benefit their internet consumption, it is going to be more of a win-win situation for both the subscribers as well as the mobile operator. The subscriber will feel as their service provider is listening to their needs and they tend to develop a positive frame of mind with regards to them. This is how positive brand experiences help in creating meaningful brands.
So, once you have all the information how are mobile operators going to communicate this to their subscribers. This is definitely going to be a tough task as most subscribers don’t respond to calls made, messages, and emails sent by their mobile operator. As mentioned earlier, in-browser communication is only going to help mobile operators at this instance. They can push pop-up messages about bill reminders, plan upgrade information or even special offers related information to their specific subscribers. So whenever the subscriber is using the internet connection to browse the web, these pop-up messages can be thrown. These messages in no way obstructs the browsing experience of the subscriber. At the same time, it helps in delivering key information to their subscribers.
So, if you are looking to closely interact with your subscribers and build your revenue, then this in-browser communication service can be of great help to your business.
Martin 