In-browser communication is an effective way through which network operators can engage with their subscribers’in real-time. This service has been brought into existence after a thorough understanding of how the current digital world works. With zero inconveniences to the subscriber, network operators will be able to get their messages across through the in-browser communication service. There is a wide range of ways in which Internet Service Providers (ISPs) can make use of this in-browser communication.
Monetizing subscriber interactions
The most significant benefit of in-browser messaging is the increase in revenue generation by selling the operator’s services to subscribers in a less intrusive manner. Since the information offered to them is customized, promising returns are surely expected. In-browser messaging also ensures that subscribers are made aware of bill payment end dates, exceeding daily data usage quotas and other special offers that help network operators to monetize the interaction.
Tie-ups for Monetizing interactions
ISPs can tie-up with retailers or service providers from other kinds of domains to monetize subscriber interactions to a greater extent. There are multiple ways in which such tie-ups can be used to enhance subscriber satisfaction, improve operator satisfaction and thereby increase revenue generation.
In-browser messaging that is Location-specific
Wi-Fi services are being provided for free at many public locations especially in railway stations and shopping malls. This can be utilized by network operators for showcasing ads about promotions, discounts, and offers in retail stores that are located nearby. This is a great marketing strategy as it comes in as a win-win situation for both the retailer as well as the ISP or mobile-data operator.
Improving brand visibility
ISPs providing free Wi-Fi services with the use of in-browser notification can enhance their brand visibility. They can send users in-browser messages that improve their visibility among users. This will surely improve the reputation of the ISP, strengthen the loyalty of existing subscribers and also increase the possibility of building the customer base.
Contextual marketing clubbed with Real-time engagement can make in-browser communication all the more effective. It is also sure to offer better results for all stakeholders. Subscribers today benefit a lot from competition among service providers. Failure to adapt to innovative practices such as in-browser communication will put operators at a high risk of losing out at opportunities to engage subscribers as well as to build their revenue.
Martin 